In each episode, Rowe visits unique individuals and joins them in their respective undertakings, paying tribute to innovators, do-gooders, entrepreneurs, collectors, fanatics–people who simply have to do it.
This show is about passion, purpose, and occasionally, hobbies that get a little out of hand.
On Labor Day 2008, he launched mikerowe WORKS, a PR campaign designed to reinvigorate the skilled trades.
All the proceeds from the sale of the book go to the mikerowe WORKS Foundation, to be used for Work Ethic Scholarships and advocacy campaigns surrounding American manufacturing.
Today, Mike runs the mikerowe WORKS Foundation, which awards scholarships to students pursuing a career in the skilled trades.
In addition to his foundation, Mike’s website, mikerowe WORKS.org, focuses on all the issues related to the widening skills gap, aging workforce, high unemployment and millions of unfilled jobs.
It also provides comprehensive resources for anyone looking to explore those vocations, as well as continue to focus the country on the real dilemmas facing our trade workers, miners and farmers.
He has forged dozens of partnerships with many iconic brands, and filmed approximately 1 million Ford commercials.